Through the update of the Town’s General Plan, The Planning Center helped The Town of Queen Creek develop a framework designed to maintain a high quality of life and promote a strong sense of community while taking competitive advantage of its location.  The Town of Queen Creek is a unique community with an agricultural history and equestrian lifestyle in the East Valley of the Phoenix metropolitan area.  Its location in this primary trade area has brought significant growth pressure in recent years. Proximity to both the Phoenix-Mesa Gateway Airport and the ASU Polytechnic Campus has increased the need to protect the community’s existing character while capturing the residential and employment growth that will allow the Town to continue to enjoy the quality of life it is known for.  The General Plan vision is that of the Cappuccino Cowboy, a contemporary cowboy, sitting in a coffee shop drinking espresso while connected to the internet via WiFi.  While addressing a multiplicity of issues, the General Plan offers the bridge between the old and the new by embracing sustainable practices and new economic trends while respecting and celebrating the old ways.